Book Summary
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.
Book Details
| Book Name | The Religious Dimensions Of Advertising |
| Author | Tricia Sheffield |
| Publisher | Palgrave Macmillan (Nov 2006) |
| ISBN | 9781403974709 |
| Pages | 190 |
| Language | English |
| Price | 4326 |